Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consistent.
Product: 5” x 7” Flip Pad Journal
Personalization: Company logo on the front cover. Branding was kept clean and minimal. A brief company history and message was printed on the back of the journal along with a picture of the co-owners. All artwork was designed and provided by the customer.
Method of Distribution: These custom printed journals were handed to new employees at the beginning of their orientation.
Marketing Outcome: Employees appreciated having a notebook handy to jot down what they learned during orientation and the month that followed. The notebooks created enough buzz that the company ordered more to hand out at their annual safety and training workshop.
Source: Warwick Publishing
