Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value.
Product: Beach Trifold Calendar
Personalization: The bank included their logo and branch contact information at the bottom of the trifold calendars.
Method of Distribution: The bank mailed the trifold calendars to new customers who signed up online with a checking account and gave them out in person to new customers who opened accounts at the branch location.
Marketing Outcome: The bank was able to offer added value to their new customers, which improved their relationship and longevity of new accounts. The bank was also able to keep their name visible to their customers for 365 days of the year with a colorful, lasting calendar.
Source: Warwick Publishing
