Product: Gel Stress Toy
Client: Health Food Store
What it was purchased for: As a gift to reward customers for spending over a certain amount.
Why it worked: The gel stress toy which, unlike the foam rubber model, can be manipulated to substantially change shape. It was a good fit for the wellness brand since the act of squeezing and releasing has been proven to assist in relieving stress and provides light exercise for those with muscle strain. The stress toys were branded with the store’s name and logo.
Results: After the promotion ended, the store received so many inquiries about the stress shapes that they began selling them as part of their inventory.
Source: PPB Newslink, Fresh Promotions Australia
